It’s a trick question, of course. You need all three.
Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.
It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more
Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services.
They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even though these are consumer trends, but most of the concepts can be applied in B2B marketing (since business buyers are still consumers, after all). Read more