Should your marketing focus on lead gen, education or credibility?

It’s a trick question, of course. You need all three.

Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.

It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more

Trendwatching’s 6 Trends to Watch for 2009

Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services.Trendwatching NICHETRIBUTES

They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even though these are consumer trends, but most of the concepts can be applied in B2B marketing (since business buyers are still consumers, after all). Read more

  • Why this Blog?

    I have been running a marketing and PR firm since 1994. I love marketing and I love helping people grow their businesses. This blog lets me share what I've learned about marketing to help you generate more leads and sales for your company.
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    View Judy Schramm's profile on LinkedIn
    Email: jschramm@proresource.com
    Phone: 1-703-824-8482
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